ASG

The Brief: In 2017, ASG acquired SMS, which meant a huge increase in it’s capability, and that they’re now nipping at the heels of Australia’s largest IT providers. A sharp new look was required for a company on the leading edge and positioned as the genuine alternative.

The Solution: A simple suite of bold symbols to represent the companies broad set of capabilities, their process and their values.

Project completed during my time at uberbrand.