SFI Health

The Brief: After acquiring a diverse range of brands in different markets, Soho Floris International (SFI) needed to consolidate its portfolio under a strong parent brand.  

The Solution: SFI has a vision to be a global natural healthcare brand and takes pride in the quality of their products and processes. The new SFI group brand uses a graphic device to encapsulate ideas of precision, process, science, nature and family. The logo is representative of the pathway to better health. 

Project completed during my time at uberbrand.